
The web has been an incredibly major addition to the world of mass communication. There is virtually nothing one cannot research or accomplish using the Internet. People use the resources of the web for various reasons; candidates in the 2008 election have definitely taken a bite of this and jumped on the bandwagon of the World Wide Web. “Nearly a quarter of Americans (24%) say they regularly learn something about the campaign from the Internet, almost double the percentage from a comparable point in the 2004 campaign (13%).” (The pew research center) That quote is the basis for the study of how the Internet has impacted the 2008 Presidential election. Podcasts, Youtube videos, and Myspace accounts just to name a few, are developed by the minute. With the phenomenon of the information availability through the Internet, young adults are becoming more educated on important issues in society. Due to this newly found vibrancy for the Internet, candidates in the Race to White House 2008, are using this to their advantage.
The use of the Internet and the election is primarily targeted at young adults ages 18-24. In today ‘s society many old media are slowly diminishing in use. Young adults especially, now turn to the Internet for virtually all information they wish to gather. Candidates and their public relations team have taken this into great consideration and therefore have used this to gain more votes.
Currently the candidates have turned to every popular social network. Facebook is one, which started as a social network for college students exclusively, but is now open to everyone. It still mainly attracts young adults. For the election, facebook made an application that is solely devoted to it. Users can endorse a candidate to show their viewpoints. The site also provides discussion boards where opinions are voiced, and issues can be argued. Individuals may also participate in electoral surveys. One great aspect of the application is that it also has links of other sites where more information may be sought.
Myspace is another social website that has over 100 million accounts. According to comscore.com; “the most significant shift has occurred among teens 12-17, who accounted for 24.7 percent of the MySpace audience in August 2005, but today represent a much lower 11.9 percent of the site’s total audience. Conversely, Internet users between the ages of 35-54 now account for 40.6 percent of the MySpace visitor base, an 8.2 percentage point increase during the past year”.
From that fact, one can see that although myspace initially catered towards the younger population, over the past couple of years older adults are actually accounting for more use of the site. This statistic is definitely a plus for candidates. Not only are they targeting young adults to snare their votes, but they are still at the same time reaching the older crowd as well.
Modern technological developments of the web, has allowed those who cannot be home to watch the debates live on television to catch them later, watch as they are on the go, and or even listen to as they travel. With the new surge of podcasts, and youtube videos, individuals may download radio programs, and televisions shows, that feature electoral debates, and upload them to most mp3 players.
All of the candidates have had their own websites, where people can discover their candidates’ history, views on issues, donation opportunities, and much more. At this point, with many candidates withdrawn from the race, some websites have been deleted.Starting off with the Democratic Party, Barack Obama by far has had the best website. It is clean and clear. It has a warm and inviting homepage featuring a picture of him and his family that consists of his wife and two daughters. The image makes one feel a sense of honesty, peace and love. Once you enter, it is easy to navigate. I was able to find what I was looking for with no problem. The links and total setup of the page is very organized and easy on the eyes. The context was very informative, and also written in a way that is comprehensible for the average person.
Hillary Clinton had an average site. It wasn’t too hard to navigate but I didn’t find her site to be as inviting or warm. It is full of text and there isn’t even a picture of her on the homepage. At a quick glance one may not even realize what the site was about. Aside from that, it still gets the job done, of providing information that is pretty accessible.
Mike Gravel definitely did not have the best Webmaster to design his page. When I first went to it, my initial reaction was to just “ex” it out. However, I lingered. In my opinion his site was poorly set up. Random paragraphs were scattered about. If I wasn’t doing research, I doubt I would ever bother trying to navigate his unappealing website. I don’t think his website was of much use for him.
As for the rest of the democratic candidates, some of who are not running anymore such as Tom Vilsack, John Edwards, and Christopher Dodd just to name a few all basically had the same site layouts. Nothing made them stand out.
Republicans websites were equally as dull as most democrats. Once again no one had anything too different. The republicans all made sure that the “donation” links were very vivid. You can’t miss it! All in all most of the candidate’s did have a section devoted to social networks that most people are already apart of, therefore they could easily find the candidates on those sites.
Blogging is becoming a new form of journalism. With new blogs developed everyday, people can voice their opinions by writing their feelings about any issue. Of course with the election going on, there are a plethora of blogs devoted to it. All of the candidates have their own blogs as well, that can be found on their websites’.
Although there are many positive aspects to this freedom of speech, there is still a not so bright side. For one people are speaking from their own hearts. Therefore a lot of what is written may not be based on actual fact. People, who don’t wish to really educate themselves on the issue, may read blogs and just believe everything that is said. The top used news sites such as msnbc, cnn, and NY Times all have blogs that are devoted to all of the new issues that may pop up concerning the candidates. Twitter is also a new and fast growing new media. It is a technology where you can instantly send instant messages to keep friends and family updated at all time s. There is a twitter devoted to the election and users upload recent activity going on with the election, so that everyone can stay as up to date as possible.
Although there are many positive aspects to the use of the web, such as gaining the younger crowds attention toward the election, we can’t forget to acknowledge the downfall of all this. For one, we always have to be on the look out for bogus sources. It is the web and everyone with a computer and Internet connection has the means to post information. With that said, there are people who will just read one or two things and form opinions, never knowing sources reliability. Another issues is that negative pictures and quotes; can be circulated extremely fast on the web. Young adults are also good at digging up dirt. This can obviously be detrimental to candidates because many things maybe exposed, that they would have rather kept private. Phishing can be another threat to the election. Symantec Security has looked into this and has come up with potential risks. Candidates have really turned to the Internet to gain donations, and with phishing, monies can easily be sent to the wrong candidate and donors may never know. Hackers can figure out passwords and personal information and threaten individuals into changing their vote. Smart-phone spyware also make candidates susceptible to having their cell phones tapped into, therefore all private conversation can potentially be publicized.With all the information given in this essay that really only skims the surface of how much the web has impacted the election, one may realize how this technology has gained new supporters, and developed new ways of conveying messages. Candidates have been able to gain more support from the young adult. Using social networks has exposed them to millions of people who use myspace, facebook, friendster and the many others. Podcasts has enabled us to see footage that was on television or radio, to be downloaded, and then shareable. Internet users can converse, about issues and become educated while participating with blogs and discussion boards. The election has become more popular and easy to follow with the massive help of the Internet, and I can only imagine how many more advancements, will be made by election 2012!
Bibliography
Bibliography
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election08.policlicks.com
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links.sfgate.com/ZFP
3. MySpace impact page
impact.myspace.com
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http://pewresearch.org/topics/election’08/
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http://www.technologyevangelist.com/2007/01/the_internets_effect.html
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http://www.informationweek.com/news/showArticle.jhtml?articleID=202401113
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http://twitter.com/vote2008
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http://www.facebook.com/apps/application.php?id=2360172394
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http://www.cnn.com/ELECTION/2008/